Summary
The purpose of this proposal is to revitalize the Popcorn Community and Social Hubs through a couple of mechanisms that would allow them to achieve their goals of strengthening the Popcorn community and supporting the Popcorn protocol.
Rationale and Objectives
We see a bunch of people hop on the Popcorn DAO Discord server seeking ways to contribute directly to Popcorn DAO. However, applications to most of the Working Groups have long been closed and all they are asked to do is to stick around for a potential vacancy; more often than not, they do not stick around long enough.
I am proposing a couple of mechanisms to engage these potential contributors whilst promoting Popcorn’s growth at the same time, amongst other benefits that will be highlighted further.
The creation of a Popcorn Community Hub Twitter Account: A novel Popcorn Community Twitter account run by Popcorn DAO contributors is a great way to create buzz and awareness about the Popcorn protocol and its DAO. The advantage this account would have over the main account is that it would be able to explore and interact with wider ecosystems and niches that the main account cannot due to professional restrictions.
This account would relate with the Popcorn community and the entire crypto Twitter in a less-official and more engaging manner via tweets, memes, polls, etc., which would in turn increase the social activity of the $POP token on Twitter.
The creation of a Popcorn Community Hub Medium/Mirror Publication: Run by contributors, the Community Hub could also go on to become a vibrant Web3 knowledge base. Skilled contributors are added as writers and are able to share opinions and achieve consensus on engaging Web3 and Crypto news or topics.
This would directly benefit Popcorn as product and tech deep dives, community updates, periodic recaps, etc. would also be published on the publication by contributors.
Overall, these mechanisms would through the content that they publish, help Popcorn achieve one of its documented goals: “to help onboard first-time users into DeFi, inspire people to create new solutions, and educate about decentralization, DAOs, and the link between DeFi and social impact.”
Next Steps
The next step to be carried out if this proposal passes is to begin implementation by creating the respective accounts and creating a well-revised content plan and content calendar to be reviewed by the community.
I would also be more than willing to take these up, as well as actually champion these proposed mechanisms.
References
I made this proposal because I had previously proposed these mechanisms and currently champion them in another project’s DAO, and they have worked magic. The social interactions and activity of their tokens sky-rocketed (usually sitting within the top 10 tokens with the most social activity in major ecosystems), some major ecosystems and their own communities also interacted with posts that mentioned them — ultimately drawing attention to the project itself.
I think this is an awesome proposal. Increases the surface area of opportunity for partnerships & marketing + boosts community engagement. I am curious how it would be moderated or otherwise interact with Popcorn DAO’s core group to ensure alignment.
Hey Chang, thanks for expressing this valid concern.
There are a couple of content collaboration and moderation tools like Feedhive that can/will be employed to moderate every content being published.
These tools allow the option of having as many members of the core group review and approve every content to be pushed on a wide range of social media networks, before they are eventually scheduled to be published.
Yes, I think the onboarding calls are included in the proposals for the next phase of the working groups.
The mechanisms in this proposal would however also provide rather interesting means of collecting feedback and valuable data on a potentially more extensive scale. As a practical example, think of fun polls and questions on the Twitter hub.
As regards better articulating the Popcorn value prop, I think this part of the proposal highlights this:
Overall, these mechanisms would through the content that they publish, help Popcorn achieve one of its documented goals: “to help onboard first-time users into DeFi, inspire people to create new solutions, and educate about decentralization, DAOs, and the link between DeFi and social impact.”
Thanks for clarifying this earlier regarding collaboration with the core team:
There are a couple of content collaboration and moderation tools like Feedhive that can/will be employed to moderate every content being published.
These tools allow the option of having as many members of the core group review and approve every content to be pushed on a wide range of social media networks, before they are eventually scheduled to be published.
Working Group Leads and members would likely also want to coordinate on content relevant to their objectives.
A couple related questions:
How often and how much time do you anticipate will be needed for content review and approval? Core team members and WG Leads have tight schedules, so clarifying this will be key.
A 30-day trial sound very reasonable, but I imagine there will be some setup work needed to form a content strategy and work through the review and approval of initial content. Would this happen before the 30-day trial period begins?
First, I’d say that as suggested here, I believe it would be more efficient to have one core team liaison or working group lead assigned as a content reviewer.
Core Team Liaison
Workscope:
Content moderation and approval
So, it’s very much up to the reviewer how often they would like to review content depending on how convenient it is for them.
Intervals between reviews could range from anything between daily to weekly.
The only thing this would imply is that more regular reviews mean less time would be required to review content, and more spaced-out reviews mean more content to be reviewed and thus, more time needed.
I would however recommend that tweets are reviewed daily (should take between 2 to 10 minutes daily to review) and blog posts/articles are reviewed say weekly.
Yes, all set-up work as suggested would be set up before the 30-day trial period. The 30-day trial period kicks off once these hubs are officially announced and up and running.
I personally do not see reasons for multiple social media accounts when you aren’t able to handle control one yet, why not be able to get your target audience from a particular social media before moving to the next. You points and strategy are cool but hectic
Well, I don’t see it as hectic. The whole point of creating social media publications that caters for the need of the community solely is very necessary. While the main socials takes care of products and partnerships, the community hub should be useful for social interactions and recommendations from the community. It can’t be hectic because the contributors would be the ones handling it and shouldn’t lay further burden on the primary social handler. Try to study the whole community and see that this is a refreshing idea
Going through the examples of the community hubs highlighted in the proposal, you would see that the activities going on there are massive, such that they can’t all take place in the main account. However, the community hub, as stated in the proposal would be more community-friendly and interactive as the main account would focus on product-related stuff. Merging all into one account might be a handful for the handler and might make the workflow less effective. I think the proposed idea is a good one. What do you think?
“you aren’t able to handle control one yet”.
However, like other contributors have been kind to point out, the social media account (Twitter) would be handled by the community and not the core team as is the case with the primary account. The community hub account would exist to engage the community and the larger PopcornDAO ecosystem, as well as support the marketing and PR efforts of PopcornDAO, alleviating some of that burden from the primary account and allowing it to focus on product-related efforts.
Also, the proposal never stated that we would be moving to a new social media platform, it clearly states that the employed social media would be Twitter and not multiple ones. That might change in the future, but Twitter would be the main focus as that is where a large chunk of the “target audience” resides.